By Oluoch
Lifestyle and travel content creator Bernice Nunah has accused mobile phone giant Oppo and influencer marketing platform AIfluence of failing to compensate her for work completed as part of a recent campaign. In a fiery Instagram story, Nunah voiced her frustration, claiming that despite fulfilling her obligations, she has not been paid for her contribution.
“It’s always the clients with the most demands and crazy timelines to beat that be acting shady,” Nunah said, pointing the finger at both Oppo and AIfluence, accusing them of withholding payment for her services. Nunah further alleged that funds meant for influencers in the campaign may have been misappropriated, suggesting potential misconduct either on the part of an individual or the agency responsible.
The influencer, known for her engaging lifestyle and travel content, made it clear that this situation was not going to be swept under the rug. “Do you actually understand content creation is a full-time job for most of us?” she wrote. “Do you have the slightest idea of what it takes to create that 1-minute reel from scratch to fit your needs? Pay us what you owe us, or let’s meet in the corridors of court because all your lies are getting boring.”
Her post has sparked a wave of support from other content creators, with many commenting on the struggle to secure fair compensation in the influencer marketing space. Nunah’s bold statement highlighted the challenges influencers face in ensuring that their work is valued, especially when dealing with large corporations and third-party agencies.
While Oppo and AIfluence have yet to respond to these allegations, the incident has raised serious concerns about transparency and payment practices in the influencer marketing industry. Experts have pointed out that this incident underscores the growing need for clearer contracts and more reliable systems for compensating digital creators, who are often left vulnerable in a fast-moving and lucrative market.
As Nunah threatens legal action, it remains to be seen how this dispute will unfold. What is clear, however, is that influencers are increasingly willing to take a stand against companies that fail to honor their commitments—setting a precedent that could impact future relationships between brands and content creators.
Stay tuned for updates as this developing story continues to unfold.
Leave a Reply